Experiential
Asics at Sole DXB 2023
30.01.2024
The sportswear giant presented a space at Sole DXB 2023 that followed their principal of Sound Mind, Sound Body.
![](http://soledxb.b-cdn.net/wp-content/uploads/2024/01/JBAJSEL_SOLE-DXB_2023_1208_025703_6241-3-1800x933.jpg)
The sportswear giant followed their principal of Sound Mind, Sound Body, building a respite from the hustle and bustle of the festival. The space carried echoes of Japanese design and featured a chess tournament with Lupe Fiasco.