The Bodega
30.01.2024
Power Horse Energy Drink has been an unwavering pillar in the African streetwear community since 2018. Renowned for its dynamic approach to cultural engagement, Power Horse is at the forefront once again, proudly energizing the innovative spirit of Africa's most cutting-edge streetwear brands hub ‘Street Souk’.
Scope
Concept
Experiential Design
Project Management
Power Horse Energy Drink has been an unwavering pillar in the African streetwear community since 2018. Renowned for its dynamic approach to cultural engagement, Power Horse is at the forefront once again, proudly energizing the innovative spirit of Africa’s most cutting-edge streetwear brands hub ‘Street Souk’ and presenting 4 African brands Free The Youth, Severe Nature, WWYD, and WBF at the much-anticipated youth and street culture festival. This partnership is a testament to Power Horse’s deep-seated belief in the power of collaboration. By aligning with Street Souk, Power Horse continues to champion the creative forces shaping contemporary culture. The brand’s support stretches beyond mere sponsorship; it’s a catalyst for the growth and exposure of streetwear creatives and a bridge connecting them to new horizons. Previous engagements have seen Power Horse amidst collaborations with celebrated brands such as Vivendii, Amongst Few, WAF, and Mowalola. These alliances highlight the brand’s role as an active participant and a trailblazer within the streetwear domain.”