Sole is the leading voice for youth and contemporary culture across the Middle East and North Africa.

Founded in 2010, we have built the platform on our pillars of music, fashion, visual arts, sports and wellness.

Sole currently operates a festival, a creative studio, a basketball league, and our annual print and digital magazine.

Relive Sole DXB '22

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Agencny

We’re an independent creative and brand consulting agency, offering our point-of-view on youth and contemporary culture. We currently work with 20+ global and regional partners from luxury fashion and sportswear to art, government, music and tech.

As a trusted arbiter between creativity and commerce, we have real conversations with real people, making your brand matter to the people that matter most to you. We’ll communicate your ideas with intention, using diversity and original thought to create social impact across print, digital, and experiential.

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If you have a project you’d like to discuss, or want to get involved with Sole DXB, Please reach out

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