Hassan Hajjaj Cover Shoot
Globally-acclaimed Moroccan artist and Sole DXB 2022 festival host, Hassan Hajjaj, graced the cover of our annual print magazine.
For Sole Magazine 2022
Shot in Marrakesh, Morocco
Hassan’s selection of Ismail Zaidy to shoot the cover was a passing of the torch to a new generation of artists to build the creative scene across the Arab world.
It takes a village and a year to put our show together and then it's over in the blink of an eye. Seeing what we captured filled us with gratitude for the people that this festival has brought into our lives.
The sportswear giant followed their principal of Sound Mind, Sound Body, building a respite from the hustle and bustle of the festival. The space carried echoes of Japanese design and featured a chess tournament with Lupe Fiasco.